Palo Alto 2024 Event | Channel Meet Up

All of our events have their own unique atmosphere and feel; the California event is vibrant and interactive, with Global leaders coming together to understand and discuss Partner strategy.

The analyst keynote reveals future trends and kicks off the discussions. The roundtable discussions dig deeper into key challenges and the vendor presentations share their own best practices and common pitfalls.

We also share our own CMU research that pulls from a global CMU audience of vendor delegates, giving you an insight into how you compare across key channel activities.

Research

The Channel Meet Up (CMU) conduct detailed research, involving, amongst others, our own CMU delegates. This provides us with some interesting and insightful analysis of how channel leaders are driving their channel strategies and executing on partner marketing programs. We share this research so you can see how you compare to your peers and when you participate you receive a personalized report. Our research captures state of the channel 2024 and provides valuable insight on priorities.

Theme for the day: Driving Partner Sourced Demand

The Channel Meet Up agenda provides a mix of learning experiences for delegates all based on a relevant theme, which for 2024 is "Driving Partner Sourced Demand."

This is a tricky challenge that was highlighted by our delegates as an area where they need help. So we are tackling this with an in depth look at how to drive, track and report on demand, including sharing some of the innovations in customer marketing and discussing how we can enable our partners better, and bring demand best practice into partner marketing.

Partner marketing needs to drive revenue, and with an increased emphasis placed on attribution, we need to build programs that deliver results.

CMU 2024 intends to unpick these challenges head on.

Table discussions are facilitated by Industry Experts and everyone has the opportunity to join two tables during the day. Topics and challenges under the microscope include:

Content, Personalization, Concierge, Marketing Automation, Incentives and Ecosystems - all with the lens of how to Drive Partner-Sourced demand.

Are your partners ready for a concierge program?
How to manage, measure and Incentivize partners
How to use Marketing Automation to drive and track demand
What new buyer behavior is driving a new content strategy?
In an ecosystem how do you track attribution?
How can personalization make a difference in partner marketing?

The live events follow a proven agenda which gives everyone the opportunity to hear keynote presentations, learn from analysts, as well as contribute and take part in debates and discussions.

The theme for the day is Driving Partner Sourced Demand.

This is a tricky challenge that was highlighted by our delegates as an area where they need help.

Delegates in 2024 will also receive a private invitation to join The Channel Meet Up Online, an interactive forum, where further discussions can develop, resources and content can be accessed, and advice can be sought. This is so much more than a Slack Channel.

Pay one delegate fee to join the in-person event, plus access all the content from the day and receive your complimentary invitation to Channel Meet Up Online.