El Prado, Palo Alto, Thursday 3rd October 2024

All of our events have their own unique atmosphere and feel; the California event is vibrant and interactive, with Global leaders coming together to understand future trends and discuss Partner strategy.   The analyst keynote kicks off to get everybody thinking, then we move to vendor best practice sessions, roundtables and we share our own research from the global CMU audiences.

Some vendors call it channel therapy; it's the place to be to meet like minded peers and unpick common challenges.

In 2024 we are excited to be returning to our favourite venue, El Prado, in Palo Alto.  A light, bright space that sets the tone for the day (and serves delicious food!).

Stay tuned for announcements on keynotes and table topics.

Analyst Presentations

We are privileged to have great analyst relationships, and are excited to welcome Forrester back to deliver our 2024 keynote. 

Vendor Keynote Presentations

You can expect exciting  vendor presentations, where leaders share their experience and best practice methodologies, and take questions from the audience.

Roundtable Discussions

A key feature of the event; you will have opportunity to join two roundtables during the day.  Facilitated by our Sponsors this is your opportunity to connect with peers and go deep into a collaborative discussions following the theme of the day: Driving Partner Sourced Demand

Q&A Panel

Always a lively slot on the agenda; our master of ceremony will put a panel of experts through some tough questions, and then open it up to delegates to ask away.


As a CMU delegate you will be invited to participate in two pieces of research.  Our channel audit will benchmark your channel marketing against your peers and provide a personalised report.  Our delegate research captures state of the channel 2024 and provides valuable insight on priorities. 

Theme for the day: Driving Partner Sourced Demand

The Channel Meet Up agenda provides a mix of learning experiences for delegates all based on a relevant theme, which for 2024 is "Driving Partner Sourced Demand."

This is a particularly tricky challenge that was highlighted by our delegates as an area where they need help. So we are tackling this with an in depth look at how to drive, track and report on demand, including sharing some of the innovations in customer marketing and discussing how we can enable our partners better, and bring demand best practice into partner marketing.

Partner marketing needs to drive revenue, and with an increased emphasis placed on attribution, we need to build programs that deliver results. 

CMU 2024 intends to unpick these challenges head on. 

Group 17900

Agenda for the day

The live events follow a proven agenda which gives everyone the opportunity to hear keynote presentations, learn from analysts, as well as contribute and take part in debates and discussions.

Delegates in 2024 will also receive a private invitation to join The Channel Meet Up Online, an interactive forum, where further discussions can develop, resources and content can be accessed, and advice can be sought.  This is so much more than a Slack Channel.  

Pay one delegate fee to join the in-person event, plus access all the content from the day and receive your complimentary invitation to Channel Meet Up Online. 

Coffee and pastries
Welcome and introduction to the Sponsors
Analyst Keynote speaker - Forrester
Roundtable discussions
Vendor best practice keynote
Panel Debate with Q&A
Keynote Presentation
Roundtable discussions
Presentation of key research findings 
Sponsor summary of key findings 
Drinks and Networking 
Table topics

Table Topics

Everyone has the opportunity to join 2 tables during the day.  Tables are facilitated by sponsors, who are solution and industry experts, to explore pertinent issues, related to the 2024 theme "Driving Partner Sourced Demand".

Under discussion will be: 

  • How to build a Demand-First concierge program
  • How to best Manage, Measure and Incentivize partner sourced business
  • Using Google Ads and TCMA to drive & track demand for partners  
  • What new customer marketing trends can you apply to channel?

Thank you to our Sponsors

7demand sponsor logo
impartner colour
channel mechanics
mindmatrix colour

Join The Channel Meet Up

Learn from industry experts, analysts and your peers to refine and improve your channel marketing strategy and tactics. Join once, and be part of both the LIVE events and the Channel Meet Up Online.

Contact Us

Do you have any questions or need more information about the event?  Fill out the contact form and our team will get back to you as soon as possible.


Become a Sponsor

Sponsors play an integral part in the success of The Channel Meet Up, facilitating table discussions and taking part in debates; putting you at the heart of the conversation. Find out more about sponsor opportunities by completing the form or contacting us at: info@channelmeetup.com