The Canopy by Hilton, Boston Downtown, Massachusetts, Thursday 20th June 2024
All of our events have their own unique atmosphere and feel; 2023 was our first Boston event and we're excited return and make it even bigger. We welcome Global leaders who come together to unpick common challenges, understand future trends and collaborate on strategy.
The analyst keynote kicks off to get everybody thinking, then we move to vendor best practice sessions, roundtables and we share our own research from the global CMU audiences.
Some vendors call it channel therapy; it's the place to be to meet like minded peers and unpick common challenges.
The mood of the event is one of collaboration and solving common challenges. This year we explore Driving Partner Sourced Demand as our theme.
Stay tuned for announcements on keynotes and table topics.
Analyst Presentations
Vendor Keynote Presentations
Roundtable Discussions
Q&A Panel
Research
As a CMU delegate you will be invited to participate in two pieces of research. Our channel audit will benchmark your channel marketing against your peers and provide a personalised report. Our delegate research captures state of the channel 2024 and provides valuable insight on priorities.
Theme for the day: Driving Partner Sourced Demand
The Channel Meet Up agenda provides a mix of learning experiences for delegates all based on a relevant theme, which for 2024 is "Driving Partner Sourced Demand."
This is a particularly tricky challenge that was highlighted by our delegates as an area where they need help. So we are tackling this with an in depth look at how to drive, track and report on demand, including sharing some of the innovations in customer marketing and discussing how we can enable our partners better, and bring demand best practice into partner marketing.
Partner marketing needs to drive revenue, and with an increased emphasis placed on attribution, we need to build programs that deliver results.
CMU 2024 intends to unpick these challenges head on.
Agenda for the day
The live events follow a proven agenda which gives everyone the opportunity to hear keynote presentations, learn from analysts, as well as contribute and take part in debates and discussions.
Delegates in 2024 will also receive a private invitation to join The Channel Meet Up Online, an interactive forum, where further discussions can develop, resources and content can be accessed, and advice can be sought. This is so much more than a Slack Channel.
Pay one delegate fee to join the in-person event, plus access all the content from the day and receive your complimentary invitation to Channel Meet Up Online.
Table Topics
Everyone has the opportunity to join 2 tables during the day. Tables are facilitated by sponsors, who are solution and industry experts, to explore pertinent issues, related to the 2024 theme "Driving Partner Sourced Demand."
The roundtables will uppick subjects and suggest solutions. Some of the topics under discussion will be:
- How to build a demand-first Concierge Program
- Create a content strategy to deliver audience and MQLs for Partners
- How to manage, measure and incentivise partner sourced business
- Evolve your partner marketing programs in the ecosystem environment.
- Personalization: Your secret weapon to boosting demand
Thank you to our Sponsors
Join The Channel Meet Up
Learn from industry experts, analysts and your peers to refine and improve your channel marketing strategy and tactics. Join once, and be part of both the LIVE events and the Channel Meet Up Online.
Contact Us
Do you have any questions or need more information about the event? Fill out the contact form and our team will get back to you as soon as possible.
Become a Sponsor
Sponsors play an integral part in the success of The Channel Meet Up, facilitating table discussions and taking part in debates; putting you at the heart of the conversation. Find out more about sponsor opportunities by completing the form or contacting us at: info@channelmeetup.com