The Canopy by Hilton, Boston Downtown, Massachusetts, Thursday 20th June 2024

All of our events have their own unique atmosphere and feel; 2023 was our first Boston event and we're excited return and make it even bigger.   We welcome Global leaders who come together to unpick common challenges, understand future trends and collaborate on strategy.  

The analyst keynote kicks off to get everybody thinking, then we move to vendor best practice sessions, roundtables and we share our own research from the global CMU audiences.

Some vendors call it channel therapy; it's the place to be to meet like minded peers and unpick common challenges.

The mood of the event is one of collaboration and solving common challenges.  This year we explore Driving Partner Sourced Demand as our theme.

Stay tuned for announcements on keynotes and table topics.

Analyst Presentations

We are privileged to announce that we will be joined in Boston by Forrester who will be sharing their insight and data points on the technology channel for 2024.

Vendor Keynote Presentations

You can expect exciting  vendor presentations, where leaders share their experience and best practice methodologies, and take questions from the audience.

Roundtable Discussions

A key feature of the event; you will have opportunity to join two roundtables during the day.  Facilitated by our Sponsors this is your opportunity to connect with peers and go deep into a collaborative discussions following the theme of the day: Driving Partner Sourced Demand

Q&A Panel

Always a lively slot on the agenda; our master of ceremony will put a panel of experts through some tough questions, and then open it up to delegates to ask away.


As a CMU delegate you will be invited to participate in two pieces of research.  Our channel audit will benchmark your channel marketing against your peers and provide a personalised report.  Our delegate research captures state of the channel 2024 and provides valuable insight on priorities. 

Theme for the day: Driving Partner Sourced Demand

The Channel Meet Up agenda provides a mix of learning experiences for delegates all based on a relevant theme, which for 2024 is "Driving Partner Sourced Demand."

This is a particularly tricky challenge that was highlighted by our delegates as an area where they need help. So we are tackling this with an in depth look at how to drive, track and report on demand, including sharing some of the innovations in customer marketing and discussing how we can enable our partners better, and bring demand best practice into partner marketing.

Partner marketing needs to drive revenue, and with an increased emphasis placed on attribution, we need to build programs that deliver results. 

CMU 2024 intends to unpick these challenges head on. 

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Agenda for the day

The live events follow a proven agenda which gives everyone the opportunity to hear keynote presentations, learn from analysts, as well as contribute and take part in debates and discussions.

Delegates in 2024 will also receive a private invitation to join The Channel Meet Up Online, an interactive forum, where further discussions can develop, resources and content can be accessed, and advice can be sought.  This is so much more than a Slack Channel.  

Pay one delegate fee to join the in-person event, plus access all the content from the day and receive your complimentary invitation to Channel Meet Up Online. 

Coffee and pastries
Welcome and introduction to the Sponsors
Analyst Keynote from Victoria Albert, VP Marketing, INFUSE
Roundtable discussions hosted by our Sponsors
Interview with Rob Rosa, SVP, Extreme Networks
Panel Debate with Q&A
Keynote Presentation from John Polly and Christin Grenier, Thales
Roundtable discussions
Presentation of key research findings 
Sponsor summary of key findings 
Drinks and Networking 

Keynote Speakers


John Polly - VP Global Channel and Alliances, Thales Group

John Polly has global responsibility for Thales Cloud Protection and Licensing Alliances and Channel joining the company in 2022. He'll be giving a joint keynote with his colleague Christin Grenier on How to Align Teams to Drive Partner Sourced Demand.

Christin Grenier - Marketing Executive Global Channel Marketing, Thales

Christin is a Marketing Executive driving global partner engagement and pipeline growth at Thales. She'll be giving a joint keynote with her colleague John Polly on How to Align Teams to Drive Partner Sourced Demand.
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Victoria Albert - VP Marketing, INFUSE

Victoria is a visionary marketing executive with a proven track record of driving revenue growth for some of North America’s most prominent brands. Her keynote topic is The Voice of the B2B Buyer Research.

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Rob Rosa - Senior Vice President, Global Service Sales & Customer Success, Extreme Networks

Rob will be sitting down for an interview with Sophy Gray from 7Demand where our delegates will have the opportunity to ask questions and get involved with the debate!

Q&A Panelists


Rod Gilbert - VP Global Business Development and Partnerships, Casa Systems

With over 34 years of experience in IT infrastructure transformation, cloud computing, and telecommunications, Rod offers extensive expertise in partnership development, underpinned by broad industry knowledge and strong business acumen. Throughout his career, Rod has consistently delivered impactful results across various domains, including Strategic Alliances, Sales, Marketing, and Business Development.

Nisha Menezes - Channel Marketing Campaigns, Atlassian

Nisha Menezes has turned her interest in disruptive technologies into a driven career marketing software-focused business. From executing brand marketing and consumer activation campaigns for a global multi-million dollar CPG firm, to building marketing and PR strategies from the ground-up for startups, to creating go-to-market strategies and demand generation programs for SaaS products.

Kathleen Regan - Business Development Director, Aveva

Kathleen will be joining our Q&A Panel to answer questions from our hosts as well as other delegates. Kathleen is a Business Development professional with diverse experience in varied sales environments and is currently at Aveva where she is the Business Development Director for Technology Alliances & Partnerships.
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John Kaminski - BillingPlatform

John Kaminski is the Director of Global Alliances at BillingPlatform, the industry leader in enterprise-grade revenue lifecycle management solutions. John's primary focus is developing & enabling go-to-market strategies with global/regional system integrators, as well as delivering channel enablement, demand generation, and certification programs . He has over 17 years experience in SaaS sales, working with companies such as Eagle Investment Systems, Simcorp, and Zuora.
Table topics

Table Topics

Everyone has the opportunity to join 2 tables during the day.  Tables are facilitated by sponsors, who are solution and industry experts, to explore pertinent issues, related to the 2024 theme "Driving Partner Sourced Demand." 

The roundtables will uppick subjects and suggest solutions.  Some of the topics under discussion will be: 

  • How to build a demand-first Partner Marketing Program
  • Creating a content strategy to deliver audience and MQLs for Partners​
  • Managing, measuring & incentivizing partner sourced business
  • Evolving your partner/channel marketing programs in the ecosystem environment
  • Personalization: Your Secret Weapon to Boosting Demand.
  • Creativity: The key to unlocking B2B Marketing ROI 


Thank you to our Sponsors


Join The Channel Meet Up

Learn from industry experts, analysts and your peers to refine and improve your channel marketing strategy and tactics. Join once, and be part of both the LIVE events and the Channel Meet Up Online.

Contact Us

Do you have any questions or need more information about the event?  Fill out the contact form and our team will get back to you as soon as possible.


Become a Sponsor

Sponsors play an integral part in the success of The Channel Meet Up, facilitating table discussions and taking part in debates; putting you at the heart of the conversation. Find out more about sponsor opportunities by completing the form or contacting us at: