Join the Channel Meet Up London

This Year's Analyst Keynote is Josh Budd, Research Manager, EMEA Partnering Ecosystems, IDC.  Josh is a journalist by craft, having worked for Incisive Media and been editor of CRN and now combines that real-world experience with the research capability of IDC to provide industry insight on partners, channel and ecosystems. Josh will be following the theme of the day "Driving Partner Sourced Demand" to investigate and demonstrate how vendors are tackling this problem today and share trends and industry best practice to help you build more effective programs. 

This Year's Vendor Keynote is Simon Beard, Head of Global Programs at Ribbon Communications. 

Simon will be sharing his experience of the "Do's and Don'ts of Incentive Programs to Drive Partner Sourced Demand" - so looking at demand from the lens of incentives and rewards. His experience of what has worked (and what has not) will give clarity around how to engage and enable partners through incentives and rewards to drive demand.

Isabelle Pampelune is SMB Business Development Lead at Xerox and has 30 years of Sales, Marketing and Management experience. Being a strong Channels expert and eager to transform, she creates and implements innovative initiatives for Xerox Channel Partners, in order to accelerate their Business.

Sophy Gray will be interviewing Isabelle to dig deeper into how she has designed and executed successful international campaigns for and with partners, across languages, with fully tracked and attributed results. 

Penta Stanley is a seasoned marketing and alliances executive with extensive global experience in the technology sector. With a dynamic career spanning leadership roles in  large corporate and start-ups, Penta has consistently delivered business growth by leveraging a unique blend of strategic acumen, creativity, data-driven insights, and cross-functional collaboration.  As CMO at Kalray, Penta spearheads the development and execution of comprehensive marketing strategies to elevate brand visibility, enhance market positioning, and drive revenue growth.

An accomplished Channel Marketing Leader with > 21 years of professional cross-industry experience covering international markets in professional services, technology, telecommunications, and currently leading Atlassian's EMEA Channel Marketing Team. Geeta has designed and executed effective channel marketing strategies across international regions to improve customer experience, ROI and loyalty.  Geeta delivers high-quality demand generation campaigns, webinars and events while also enhancing relationships with business partners. 

Gemma Ainsley is Partner Activation Manager at Thales Cloud Protection and Licensing. She has spent the past 12 years at Thales, developing marketing campaigns and programmes for both field and channel marketing. Gemma’s primary focus is supporting partners with accelerating their campaign adoption, providing them with the most valuable sales and marketing enablement tools to help them thrive. Gemma has recently launched a new through-channel marketing automation (TCMA) platform for the Thales channel partner community.

Dinara is an experienced Channel professional and MSP revenue leader with a proven track record of achieving high growth and brand awareness by developing channel programs, fostering B2B relations with partners and key stakeholders, mobilising international teams, and amplifying revenues.  Multilingual and culturally aware, Dinara has lived and worked in 5 different countries: Russia, Netherlands, France, Denmark and The UK, working for companies such as Canon, Cisco and Adobe building lucrative partner programs and expanding into international markets.