Twickenham Rugby Stadium, London UK Thursday 25th April 2024

All of our events have their own unique atmosphere and feel; the UK event in 2023 was bustling and energetic, with more than 130 channel professionals helping each other unpick common challenges.

In 2024 we are excited to be hosting you at a bigger and better venue, Twickenham Rugby Stadium; but rest assured we are keeping the same format.  We are proud to welcome Josh Budd from IDC as our analyst keynote, and Simon Beard from Ribbon Communications for the vendor best practice keynote. 

The mood of the event is one of collaboration and solving common challenges.  This year we explore Driving Partner Sourced Demand as our theme.

There will be plenty of opportunity for questions and we look forward to welcoming you to another great day.  

Analyst Presentations

We are privileged to announce that we will be joined in the UK by IDC who will be sharing their insight and data points on the technology channel for 2024.

Vendor Keynote Presentations

You can expect exciting vendor presentations, where leaders share their experience and best practice methodologies, and take questions from the audience.

Roundtable Discussions

A key feature of the event; you will have opportunity to join two roundtables during the day.  Facilitated by our Sponsors this is your opportunity to connect with peers and go deep into a collaborative discussions following the theme of the day: Driving Partner Sourced Demand.

Q&A Panel

Always a lively slot on the agenda; our master of ceremony will put a panel of experts through some tough questions, and then open it up to delegates to ask away.


As a CMU delegate you will be invited to participate in two pieces of research.  Our channel audit will benchmark your channel marketing against your peers and provide a personalised report.  Our delegate research captures state of the channel 2024 and provides valuable insight on priorities. 


Theme for the day: Driving Partner Sourced Demand

The Channel Meet Up agenda provides a mix of learning experiences for delegates all based on a relevant theme, which for 2024 is "Driving Partner Sourced Demand."

This is a particularly tricky challenge that was highlighted by our delegates as an area where they need help. So we are tackling this with an in depth look at how to drive, track and report on demand, including sharing some of the innovations in customer marketing and discussing how we can better enable our partners, and bring demand best practice into partner marketing.

Partner marketing needs to drive revenue, and with an increased emphasis placed on attribution, we need to build programs that deliver results. 

Buy your tickets now

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Agenda for the day

The live events follow a proven agenda which gives everyone the opportunity to hear keynote presentations, learn from analysts, as well as contribute and take part in debates and discussions.

Delegates in 2024 will also receive a private invitation to join The Channel Meet Up Online, an interactive forum where further discussions can develop, resources and content can be accessed, and advice can be sought.  This is so much more than just a Slack Channel!  

Pay one delegate fee to join the in-person event, plus access all the content from the day and receive your complimentary invitation to Channel Meet Up Online. 

Coffee and pastries
Welcome and introduction to the Sponsors
Analyst Keynote speaker - Josh Budd, IDC
Roundtable discussions
Interview with Isabelle Pampelune, Xerox

Panel Debate with Q&A

Keynote Presentation from Simon Beard, Ribbon
Roundtable discussions
Presentation of key research findings 
Sponsor summary of key findings 
Networking and Twickenham Surpirse!! 

Keynote Speakers


Josh Budd, IDC

This Year's Analyst Keynote is Josh Budd, Research Manager, EMEA Partnering Ecosystems, IDC.  Josh is a journalist by craft, having worked for Incisive Media and been editor of CRN and now combines that real-world experience with the research capability of IDC to provide industry insight on partners, channel and ecosystems. Josh will be following the theme of the day "Driving Partner Sourced Demand" to investigate and demonstrate how vendors are tackling this problem today and share trends and industry best practice to help you build more effective programs. 


Simon Beard, Ribbon Communications

This Year's Vendor Keynote is Simon Beard, Head of Global Programs at Ribbon Communications. 

Simon will be sharing his experience of the "Do's and Don'ts of Incentive Programs to Drive Partner Sourced Demand" - so looking at demand from the lens of incentives and rewards. His experience of what has worked (and what has not) will give clarity around how to engage and enable partners through incentives and rewards to drive demand.


Isabelle Pampelune, Xerox

Isabelle Pampelune is SMB Business Development Lead at Xerox and has 30 years of Sales, Marketing and Management experience. Being a strong Channels expert and eager to transform, she creates and implements innovative initiatives for Xerox Channel Partners, in order to accelerate their Business.

Sophy Gray will be interviewing Isabelle to dig deeper into how she has designed and executed successful international campaigns for and with partners, across languages, with fully tracked and attributed results. 

Table topics

Table Topics

Come and be a part of two exclusive tables, led by sponsors who are experts in their respective fields. to explore pertinent issues, related to the 2024 theme "Driving Partner Sourced Demand". 

We'll be leading expert talks and discussions on how to:

  • Build a Demand-First Concierge Program
  • Create a content strategy to deliver audience and MQLs for Partners
  • How to manage, measure and incentivise partner sourced business
  • Scale Partner Marketing Automation through paid media
  • Evolve your partner marketing programs in the ecosystem environment.
  • Creativity: The key to unlocking B2B marketing ROI


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Penta stanley, CMO Kalray Inc

Penta Stanley is a seasoned marketing and alliances executive with extensive global experience in the technology sector. With a dynamic career spanning leadership roles in  large corporate and start-ups, Penta has consistently delivered business growth by leveraging a unique blend of strategic acumen, creativity, data-driven insights, and cross-functional collaboration.  As CMO at Kalray, Penta spearheads the development and execution of comprehensive marketing strategies to elevate brand visibility, enhance market positioning, and drive revenue growth.


Geeta Dhiman, Channel Marketing Manager EMEA, Atlassian

An accomplished Channel Marketing Leader with > 21 years of professional cross-industry experience covering international markets in professional services, technology, telecommunications, and currently leading Atlassian's EMEA Channel Marketing Team. Geeta has designed and executed effective channel marketing strategies across international regions to improve customer experience, ROI and loyalty.  Geeta delivers high-quality demand generation campaigns, webinars and events while also enhancing relationships with business partners. 

Gemma Ainsley

Gemma Ainsley, Partner Activation Manager Thales

Gemma Ainsley is Partner Activation Manager at Thales Cloud Protection and Licensing. She has spent the past 12 years at Thales, developing marketing campaigns and programmes for both field and channel marketing. Gemma’s primary focus is supporting partners with accelerating their campaign adoption, providing them with the most valuable sales and marketing enablement tools to help them thrive. Gemma has recently launched a new through-channel marketing automation (TCMA) platform for the Thales channel partner community.

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Dinara Bakirova, Global Head of Channels & MSP revenue, Lookout

Dinara is an experienced Channel professional and MSP revenue leader with a proven track record of achieving high growth and brand awareness by developing channel programs, fostering B2B relations with partners and key stakeholders, mobilising international teams, and amplifying revenues.  Multilingual and culturally aware, Dinara has lived and worked in 5 different countries: Russia, Netherlands, France, Denmark and The UK, working for companies such as Canon, Cisco and Adobe building lucrative partner programs and expanding into international markets. 

Thank you to our Sponsors

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Join the Channel Meet Up

Learn from industry experts, analysts and your peers to refine and improve your channel marketing strategy and tactics. Join once, and be part of both the LIVE events and the Channel Meet Up Online.

Contact Us

Do you have any questions or need more information about the event?  Fill out the contact form and our team will get back to you as soon as possible.


Become a Sponsor

Sponsors play an integral part in the success of The Channel Meet Up, facilitating table discussions and taking part in debates; putting you at the heart of the conversation. Find out more about sponsor opportunities by completing the form or contacting us at: