Twickenham Rugby Stadium, London UK Thursday 25th April 2024

All of our events have their own unique atmosphere and feel; the UK event in 2023 was bustling and energetic, with more than 130 channel professionals helping each other unpick common challenges.

In 2024 we are excited to be hosting you at a bigger and better venue, Twickenham Rugby Stadium; but rest assured we are keeping the same format.  We are proud to welcome IDC as our analyst keynote, and will soon be announcing the vendor best practice keynotes and roundtable discussion titles.

The mood of the event is one of collaboration and solving common challenges.  This year we explore Driving Partner Sourced Demand as our theme.

There will be plenty of opportunity for questions and we look forward to welcoming you to another great day.  

Analyst Presentations

We are privileged to announce that we will be joined in the UK by IDC who will be sharing their insight and data points on the technology channel for 2024.

Vendor Keynote Presentations

You can expect exciting vendor presentations, where leaders share their experience and best practice methodologies, and take questions from the audience.

Roundtable Discussions

A key feature of the event; you will have opportunity to join two roundtables during the day.  Facilitated by our Sponsors this is your opportunity to connect with peers and go deep into a collaborative discussions following the theme of the day: Driving Partner Sourced Demand.

Q&A Panel

Always a lively slot on the agenda; our master of ceremony will put a panel of experts through some tough questions, and then open it up to delegates to ask away.


As a CMU delegate you will be invited to participate in two pieces of research.  Our channel audit will benchmark your channel marketing against your peers and provide a personalised report.  Our delegate research captures state of the channel 2024 and provides valuable insight on priorities. 


Theme for the day: Driving Partner Sourced Demand

The Channel Meet Up agenda provides a mix of learning experiences for delegates all based on a relevant theme, which for 2024 is "Driving Partner Sourced Demand."

This is a particularly tricky challenge that was highlighted by our delegates as an area where they need help. So we are tackling this with an in depth look at how to drive, track and report on demand, including sharing some of the innovations in customer marketing and discussing how we can enable our partners better, and bring demand best practice into partner marketing.

Partner marketing needs to drive revenue, and with an increased emphasis placed on attribution, we need to build programs that deliver results. 

CMU 2024 intends to unpick these challenges head on. 

Group 17900

Agenda for the day

The live events follow a proven agenda which gives everyone the opportunity to hear keynote presentations, learn from analysts, as well as contribute and take part in debates and discussions.

Delegates in 2024 will also receive a private invitation to join The Channel Meet Up Online, an interactive forum, where further discussions can develop, resources and content can be accessed, and advice can be sought.  This is so much more than a Slack Channel.  

Pay one delegate fee to join the in-person event, plus access all the content from the day and receive your complimentary invitation to Channel Meet Up Online. 

Coffee and pastries
Welcome and introduction to the Sponsors
Analyst Keynote speaker - Josh Budd, IDC
Roundtable discussions
Vendor best practice keynote
Panel Debate with Q&A
Keynote Presentation
Roundtable discussions
Presentation of key research findings 
Sponsor summary of key findings 
Drinks and Networking 
Table topics

Table Topics

Come and be a part of two exclusive tables, led by sponsors who are experts in their respective fields. to explore pertinent issues, related to the 2024 theme "Driving Partner Sourced Demand". 

We'll be leading expert talks and discussions on how to:

  • Build a Demand-First Concierge Program
  • Create a content strategy to deliver audience and MQLs for Partners
  • Best manage, measure & incentivise partner sourced business
  • Scale Partner Marketing Automation through paid media
  • Evolve your partner marketing programs in the ecosystem environment.

Thank you to our Sponsors

channel mechanics
infuse media

Join the Channel Meet Up

Learn from industry experts, analysts and your peers to refine and improve your channel marketing strategy and tactics. Join once, and be part of both the LIVE events and the Channel Meet Up Online.

Contact Us

Do you have any questions or need more information about the event?  Fill out the contact form and our team will get back to you as soon as possible.


Become a Sponsor

Sponsors play an integral part in the success of The Channel Meet Up, facilitating table discussions and taking part in debates; putting you at the heart of the conversation. Find out more about sponsor opportunities by completing the form or contacting us at: